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[ client appraisal ]

At Podge we work not just from the head but from the heart and deliver what we promise - energy, commitment, fun and, most of all, results.

Creative and intelligently targeted media campaigns and refreshingly different event concepts have enhanced the profile of our clients and their productions and events.

Yet our clients rate us, above all, for delivering.


Mike Pescod, Chairman, Fort William Mountain Festival

The Fort William Mountain Festival 2007 was a fantastic success and much of the credit should go to Podge for the remarkable media coverage achieved for the event. We have no hesitation in recommending Podge to businesses and events and, in fact, look for opportunities to do so!

Podge's suggestion to have a launch of the 2007 programme was new to us and did raise concerns with the committee. Our concerns however were completely unfounded and it turned out to be a brilliant idea. We were contacted by people all over the country interested in the festival having seen the images from the launch photocall and the other coverage.

In the lead up and during the event itself we were given so many opportunities to speak with journalists wanting to cover all or part of the festival that it was a real struggle to catch up with them all.

The festival is supported by many local businesses, many of which received their own media coverage for their part in the event. We rely on the partnership working of these local businesses and were very pleased to see their individual profiles being boosted so well.

The feedback we received from journalists about Podge was also excellent, describing the company as 'the full package' and making their jobs that much easier. Working with Podge from our point of view was smooth and easy, a reflection of their professionalism.

Thank you very much for a first class job.

Torquil MacLeod, Funding Manager, Highland 2007

The Fort William Mountain Festival was a major event in the programme Highland 2007 – Scotland’s Year of Highland Culture - and received Highland 2007 funding in support of enhanced promotion and on-site activity. In line with the objectives of Highland 2007, the Festival organisers contracted Podge Publicity as a specialist PR agency to generate additional national media profile and positioning of Fort William and the wider Lochaber area as the Outdoor Capital of the UK.

Podge Publicity delivered an outstanding national media return for the event, far in excess of that ever previously achieved. We are delighted with the profile this created for the Highlands in the Year of Culture.


Mike Jardine, Director of Rare Management, Organisers of The UCI Mountain Bike World Cups at Fort William from 2002 - 2006 and The UCI Mountain Bike and Trials World Championships at Fort William 2008

"Since it's arrival on the global mountain biking scene in 2002, the Fort
William Mountain Bike World Cup has become one of the biggest and best
events on the circuit with an unbeatable reputation for great entertainment,
fantastic crowds and world class organisation.

Podge Publicity has been an absolutely crucial part of the team that has
made the Fort William event so successful.

In 2007 Fort William hosted the UCI Mountain Bike and Trials World
Championships and Podge Publicity organised, controlled and responded to the needs of more than 300 media from 28 different countries. From
internationally renowned host TV broadcasters, though national press,
specialist publications and core websites, Paddy Cuthbert and his team
worked tirelessly with all forms of media to deliver high levels of coverage
and exposure at home and abroad.

The Podge team are dedicated, knowledgeable and experienced and it has been a pleasure working with them for the past 6 years."

Alan Greig, Artistic Director, Choreographer and Dancer, X Factor Dance Company

‘I have worked with Paddy Cuthbert and his team at Podge Publicity for eight consecutive years. They are professional, highly motivated and knowledgeable. I have never felt like a "client". I have always felt like they truly believed in my artistic vision and wanted to do everything possible to ensure the maximum potential audience for my work.

Podge work incredibly creatively with the budget we allocate to them and have always secured extensive media coverage for my company, in diverse regional and national newspapers, magazines and on the radio. I cannot imagine anyone else handling my publicity needs.

The Podge team are professional, friendly, reliable and efficient; a great asset to any company seeking guidance in marketing and publicity. They do an amazing job and I highly recommend them to anyone interested in publicising and promoting their project.’

Isabell Reid, Head of Communications, The City of Edinburgh Council
Main sponsors of CowParade Edinburgh


“Podge Publicity did an outstanding job on the PR campaign for CowParade Edinburgh. They created and sustained over several months a high profile for the event and an overwhelmingly positive one.”

Jane Bremner, Senior Events Officer, The City of Edinburgh Council
main sponsors of CowParade Edinburgh


“I would like to thank you and your team at Podge for picking the Cows up at very short notice and making them such a success. I know this has not always been easy but your excellent results speak for themselves.

“From a personal viewpoint it was a joy to work with you again, great to know that you will do the job with no drama. I look forward to working with you again hopefully in the not too distant future.” 
Jim Mee, Managing Director, Detail Events - Rat Race Urban Adventure Series, Wilderness ARC & AR World Championships 2007

“Podge are a friendly and flexible outfit who thrive in Scottish media communications. They have an impressive contact base and strong relationships both in the regions and at national level. We have used Podge on many occasions and will continue to engage them; the jobs are frequently complex and require a high degree of preparation from Podge; they always deliver both in terms of media liaison at our events but most crucially, they get the results. Recommended highly.” 
Mike Jardine, Director, Rare Management
Organisers of The UCI Mountain Bike World Cup at Fort William


“From the outset we wanted to produce a truly world class sporting event that would be the equal of anything else on the mountain bike circuit. Without doubt the Fort William World Cup was a great success and part of that success is due to the hard work and determination of everyone at Podge.

Being the first ever World Cup of its type in the UK, it was a new experience for everyone involved. Podge rose to the challenge and ran an extremely effective pre event media campaign and an on-site media centre operation that was highly praised by all of the press, especially those from overseas.

Happy media makes an organiser's life a lot easier. Thanks to Podge for happy media.

We are looking forward to working with Podge again in 2003 now that Fort William is firmly established on the World Cup circuit.”
  Gerald Armin, Producer, Fairbank Productions
Tom Crean - Antarctic Explorer - Edinburgh Festival Fringe 2006 - Scotsman Fringe First Winner


"I believe having an Edinburgh based publicity company made a lot of difference to our campaign and especially one that was so experienced at the Fringe Festival." 
  Mary Tate, Artistic Director, Live Wire Theatre
The Lion, the Witch and the Wardrobe & The Iliad, Fall of Troy - Edinburgh Festival Fringe 2006


"Thank you so much for all your help and support over the festival. We have been so impressed with the thoroughness and efficiency of your outfit, everyone has been a delight to work with."
Claire Findlay, General Manager, Theatre Cryptic - Fringe and Autumn Tour 1999

“We were highly impressed by the standard of work that was carried out by Podge in all areas with the company excelling particularly in the following:

Creative imagination, excellent financial control, professionalism, research skills, communication, press and marketing contacts, meeting of deadlines, working under pressure, flexibility, enthusiasm and personable manner, genuine interest and support for the project and company ethos.”
Rosa Mei, Rosa Mei Dance Company, USA - Fringe 2000

“I just wanted to thank you again for your great work this year for our company at the Edinburgh Fringe Festival. I really don't think we could have had better representation in Edinburgh. Truly stellar job. Should we return, I'd really like to hire your firm again to represent us. We got such extensive coverage this year, both in previews and reviews. Again, many thanks for all your hard work. I, and all my dancers, are most grateful.” 
Angus Farquhar, Creative Director, nva organisation - The Path -
The Glen Lyon Millennium Event


“In Spring 2000 nva organisation presented 'The Path' a major landscape event for The Millennium Festival set in Glen Lyon in rural Perthshire. The event was a huge success, selling-out to an audience of 5000, drawn from all over Scotland. That success was thanks in no small part to the superb marketing campaign run by Podge. The project was promoted through all available media, from Television and Radio, to Newspapers and specialist publications. The company showed a scrupulous attention to detail, which paid off in good press relations, often in physically demanding circumstances. I would highly recommend them to large or small organisations active in the cultural and corporate sectors and look forward to working with them again in the future.”
Amanda Chinn, Senior Administrator, Scottish Dance Theatre - Spring and Autumn Tours 2000

“We have been delighted with the standard of work carried out by Podge on our behalf.They have worked in a highly professional, efficient and sensitive manner, working tirelessly in order to put together an effective and creative campaign. Podge have a large network of contacts and this, coupled with their high reputation means they are able to achieve a high level of press coverage. Podge’s impressive commitment, enthusiasm and professionalism cannot be faulted”
Alan Greig, Artistic Director, The X Factor Dance Company - Spring Tour 2000 - Unspoken

“I employed Podge to work on my company's 10th anniversary show. We had unprecedented coverage in local and national press, prestigious magazines and radio. Without a doubt Podge were instrumental in helping to make Unspoken a huge success. I would not hesitate to work with Paddy Cuthbert again. He is professional, friendly, reliable and efficient; a great asset to any company seeking guidance in marketing and publicity."